Serie A TIM: BMW (via its Italian subsidiary) automotive partner of AC Milan from 2020-21

BMW, a German car manufacturer, has become a partner of AC Milan (Serie A TIM) from the 2020-21 season as part of a "multi-year" agreement, announced the Italian club on 31/03/2021. The partnership was signed with the Italian subsidiary of the car group. Audi was AC Milan's previous automotive partner for the 2007-2017 cycle.

"As a premium partner (second level) of AC Milan, BMW will be fully integrated across the AC Milan business, providing product showcasing, exposure on the club's digital and physical assets as well as opportunities to develop compelling branded content. The new partnership will also provide AC Milan with access to BMW's technology and innovative mobility solutions, which will also be made available to players and staff of the men's first team," explained the club.

"This is a key partnership for BMW, which will see the Italian branch of the premium automobile manufacturer headquartered in Munich (GER) work closely with AC Milan on a number of exclusive events and initiatives to connect and excite all sports fans as well as car, innovation and glamour…