Bundesliga: Motorola Deutschland (mobile devices), official partner of RB Leipzig from 2020-21

Motorola Deutschland, the German subsidiary of the telecommunications company owned by the Chinese group Lenovo, has become an official partner of RB Leipzig (Bundesliga) from 2020-21, announced the club on 03/04/2021.

Motorola has the status of an official partner, the second level in RB Leipzig's sponsorship hierarchy. "The partnership will offer Motorola visibility as well as traditional usage of logo and naming rights, joint media activities, content formats and product placements," explained the club.

"During the various activations, Motorola will look to highlight people who are not on the pitch, but are equally important for the RB Leipzig journey. This will therefore allow the RBL success story to also become well known among Motorola's target market," added the German club. Elsewhere in football, the Motorola brand is featured as the main shirt sponsor of Chicago Fire (MLS) for the 2019-2021 cycle.