Best Global Green Brands 2014: Adidas eighth, Nike 29^th

Kit suppliers Adidas (Germany) and Nike (U.S.) were ranked 8^th and 29^th in the fourth annual Best Global Green Brands report, published by Interbrand, the world's leading advisor on brands, on 24/06/2014.

The ranking was devised by the audit firm Deloitte and analyses the gap between environmental performance and eco-responsibility practices of a brand, as well as the perception of the same by consumers, resulting in a "gap score". The impact of companies' environmental programmes is also taken into account.

Automakers Ford (1^st), Toyota (2^nd), Honda (3^rd), and Nissan (4^th) led the rankings.

Ranked 15^th in 2013, Adidas joined the top 10 this year, while Nike moved up two spots, from the 31^st to 29^th. "Whether it’s sourcing and developing more environmentally friendly materials, enforcing basic employee and human rights, or reducing water use and pollution, instituting open and trustworthy feedback loops—both internal and external—is a key facet of Adidas’s 'Fair Play' approach and sustainability efforts. Adidas has decreased its energy consumption by 15% through training funded by…