Premier League: My.Games (mobile games), partner of Everton FC for the remainder of 2020-21

My.Games, a video game publisher from the Russian group Mail.ru (internet), has become an official supplier of Everton FC (Premier League) for the end of the 2020-21 season, announced the Merseyside club on 06/04/2021.

My.Games is now the "official mobile games partner" of Everton FC, and has the status of official supplier, the fourth level in the English club's sponsorship hierarchy. "Everton will promote My.Games titles to fans worldwide across the club's social media channels and connect with new international audiences through the My.Games gaming community 0 which has over 770 million registered players across the world," said the club.

"This is an innovative strategic deal for both Everton and My.Games that will allow both parties access to new worldwide audiences. My.Games' strong customer base across the globe fits perfectly with our international commercial strategy. This deal shows that My.Games recognises the global reach that Everton can deliver through its international fanbase and the potential for growth and brand awareness," explained Alan McTavish, commercial…