ExclusiveInvestment firms: "Business must not collide with the values of sport" (Didier Poulmaire, lawyer)

"We must ensure that sport actors (clubs, athletes, etc.) are guaranteed that firms will not influence the normal course of competitions, nor be able to influence the development of sport. We must reconcile the legitimate concern of profitability of investment firms with the DNA and values of sport. Business cannot, and must not, run up against the secular values of sport. This would backfire on the protagonists," stated Didier Poulmaire, president of Poulmaire Avocat & Fiduciary, to News Tank Football on 14/04/2021.

The Luxembourg investment firm CVC Capital Partners has pledged to invest up to £365m (€426m) to acquire one-seventh (14.3%) of Six Nations Rugby, the organising structure of the Six Nations tournament, on 11/03/2021. "We can understand their approach. They analyse the rational economic model of exploitation of the rights marketed by the entity operating the 6 Nations Tournament, whose revenues have continued to increase over 10 years, and they bet that rugby will continue to be attractive and monetisable content, particularly with FAANG companies," added the French…