Premier League: noon.com (marketplace), regional partner of Manchester City FC in the Middle East

Noon.com, a Saudi Arabian online marketplace "created for local businesses in the Middle East and the largest GCC (Gulf Cooperation Council) e-commerce company" has become the "official online marketplace partner" of Manchester City FC (Premier League) from 2020-21, announced the club on 12/04/2021.

Noon.com has the status of a regional partner, the second level in the English club's sponsorship hierarchy. "Building on shared values of innovation, excellence, and supporting local communities, the partnership will provide Manchester City with new ways to engage with fans in the Middle East and further grow the club's presence in the region. Through the partnership, in addition to the use of matchday and digital assets, Manchester City and noon.com will collaborate to provide a number of experiences to engage with fans, customers, and local businesses in the Middle East," explained the club.

"The club has a passionate and engaged fanbase in the region (Middle East) and we're pleased that noon.com will be joining us as we continue on this journey. We look forward to working together…