SSC Napoli: sponsor Lete holds a challenge on TikTok to get players and fans singing at the stadium

Lete, an Italian mineral water brand, has activated its partnership with SSC Napoli (Serie A TIM) and is broadcasting videos recorded on the Chinese social network TikTok at the Stadio Diego Armando Maradona in which players and fans sing together (remotely), announced the Neapolitan club on 12/04/2021.

"Acqua Lete is breaking that silence by bringing the sound of the Napoli faithful back to the Stadio Diego Armando Maradona in an original and innovative way through the #CoroaCoreLete challenge," said the club. The Italian group has been the main shirt sponsor of the Naples (Campania, ITA) club since 2004-05.

"Starting 12/04/2021, all fans can use hashtag CoroaCoreLete on Tik Tok to duet with Lorenzo Insigne, Dries Mertens, Kalidou Koulibaly and Matteo Politano and make their contribution. All the collated content as part of the challenge will be put into a series of videos that will be shown all around the Stadio Diego Armando Maradona during upcoming home fixtures," explained SSC Napoli.

SSC Napoli: players invite supporters to sing chant recorded by Lete