MLS: Procter & Gamble becomes a partner (2021-2025) for a total of between $80m and $100m

Procter & Gamble (P&G), an American consumer goods group (hygiene and beauty products), has become an official partner of Major League Soccer from 2021, announced the American football body on 13/04/2021. The 2021 MLS season begins on 16/04/2021.

The agreement is expected to run for five seasons (2021-2025) for a total of between $80m and $100m (between €67.2-€84m) according to the American media. As part of the agreement, P&G will promote its brands Gillette (razors), Old Spice (men's cosmetics), Dawn (surface cleaner), Charmin and Bounty (toilet paper) as well as Crest and Oral B (dental care).

Procter & Gamble will become a partner of the MLS championship, the MLS All-Star Game, the Campeones Cup (Super Cup), the Leagues Cup (club competition between MLS and the Mexican League, Liga BBVA MX) and the Mexican national team's US tour (the Mex Tour).

• In 2020, P&G Sector: producer of consumer goods Founded: 1837 Main Brands: Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B… re-committed to the IOC…