LaLiga: FC Barcelona first sports entity to reach one billion views of its Instagram Reels

FC Barcelona (LaLiga Santander) became the first sports entity in the world to exceed one billion views on its Instagram Reels, the video format launched by the social network in August 2020, announced the Catalan club on 20/04/2021.

"This is an important step that strengthens the club's leadership in the digital domain, both in terms of the number of followers (over 375 million, see below) and the engagement generated on social networks. In 2020, the club's Instagram account topped the sector with its 1.282 billion likes, comments, and shares. In this context, for the sixth consecutive year, FC Barcelona ended the calendar year as the sporting club that generated the more engagement in the world, with 1.603 billion interactions on its main social networks (Instagram, Facebook, Twitter, and Tiktok)," said FC Barcelona.

• "The one billion views cap is particularly remarkable considering that FC Barcelona do not own the audiovisual rights to LaLiga Santander Spanish first division (20 clubs); naming rights contract to the bank Santander since 2016. and therefore cannot include…