Premier League: Everton FC present new international strategy, focused on the USA

Everton FC (Premier League) presented the next step in their international growth strategy, which "will see the club strengthen relations with their fans and strategic partners in North America", on 16/04/2021.

Among the first actions of the Liverpool (ENG) club include the organisation of Everton USA Live, a virtual event dedicated to fans of the club in the United States, on 17/04/2021, as well as the launch of a new international football school programme which will begin with a series of internships in some 15 American states over the next four months.

The development of this new international strategy on the American continent is entrusted to Jurgen Mainka (ex-commercial director of CONCACAF, then of the MLS franchise Inter Miami) and his agency Pulse Sports and Entertainment, based in Miami (Florida, USA).

"Jurgen Mainka and his team will act as an extension of the club internationally and ensure a field presence in North America" (Everton FC)

• "Jurgen Mainka and his team at Miami-based…