Burrda Sport: 160,000 Belgium shirts sold to retailers since 27/02/2014

Burrda Sport has sold 160,000 Belgian selection shirts to retailers since they were launched on 27/02/2014, the Qatari kit supplier told News Tank on 25/06/2014. This result "surpasses the predictions of Burrda Sport and the Belgian Federation," said Burrda Sports.

Burrda Sport is a partner of the Belgian federation and is selling three shirts in the national colours, one red, one black and one yellow "third shirt"; they are priced at €75. This is the first time that a Burrda-equipped selection is participating in the World Cup.

German supplier Adidas made an offer of €1.8m per year to become the supplier of the Belgian team after the 2014 World Cup in Brazil (12/06/2014 to 13/07/2014), according to the Belgian daily Le Soir on 24/06/2014.

• Burrda Sport said it wants "to expand its range and stand on our own two feet" in 2014-15.
• Belgium qualified for the round of 16 of the 2014 World Cup with a victory against Russia (1-0, group H, in Rio de Janeiro) on 22/06/2014.
  • 1.56m people watched the game on RTBF1 or "the highest television audience ever recorded in Wallonia, the French…