Ligue 1 Uber Eats: Paris Saint-Germain launch non-fungible tokens (NFTs) in collab with artist Ludo

Paris Saint-Germain (Ligue 1 Uber Eats) has teamed up "with fellow Parisian artist Ludo to release a set of unique non-fungible tokens (NFTs). The limited crypto collectibles, dropping on Saturday (24/04/2021), look to extend the connection between the club and its supporters through powerful blockchain technology," announced the French club on 23/04/2021.

"Agile, authentic, and constantly exploring new ambitions - the parties teaming up for the launch of this collection (PSG and Ludo) share these common values. This collaboration comes as the world explores new norms in connection and technology. NFTs present a new opportunity to form new bonds and reinforce existing ones. PSG Lucky Buddys will be the digital trophy for those who take pride in the Rouge et Bleu each matchday," explained the Parisian club, whose NFT figures will be on sale via the platform OpenSea, with part of the revenue generated (around 55%) intended to support the Paris Saint-Germain Endowment Fund (see below).

Paris Saint-Germain has already launched marketing operations using blockchain, notably in…