Weibo: Portuguese Federation, first to form a strategic partnership with the Chinese social network

Weibo, a Chinese social network owned by the Sina Sports group, has become a "strategic partner" of the Federaçao Portuguesa de Futebol from 2021, announced the Portuguese Federation on 23/04/2021. The FPF has over 3 million subscribers on its Weibo account.

"The Portuguese Football Federation continues to grow its presence in China, becoming...