Premier League: JD Sports (distributor), retail partner of Sheffield United FC from 2021

JD Sports, a UK distributor of sporting goods, has become a retail partner of Sheffield United FC (Premier League), announced the English club on 23/04/2021. 

"Sheffield United will now be a part of the continued expansion of JD's football portfolio. The new agreement will see a selection of JD physical stores, as well as JD's online store, stock Sheffield United's replica kit and official merchandise," said the club.

"We have successfully grown our retail operations over the last two years: we have opened our store in Meadowhall (Sheffield, ENG), developed our e-commerce platform and expanded our range of match and replica kit, training and leisure apparel. We are looking forward to working with JD and this new agreement which will help the club gain increased retail visibility on a national and international scale," said Paul Reeves, head of commercial at Sheffield United FC.

• JD Sports also became a partner and sleeve sponsor of Leeds United FC Activity: English professional football club Major partners: • Red Bull (energy drinks) since 2024-25 • adidas (equipment…