Post-Covid sport: putting market intelligence at the heart of strategies (News Tank / Sporsora)

"In a world where everything is accelerating, having the right (reliable, validated), and useful information in good time is crucial, as is being able to exchange with peers, colleagues, partners and, competitors," stated News Tank Network (which includes News Tank Football and News Tank Sport) and Sporsora in a joint forum on 26/04/2021.

The Covid-19 pandemic, the complications and fear it causes, the unprecedented scenarios it gives rise to, and the adaptability it imposes, make these needs more necessary than ever. Information is no longer just useful, it has become vital.

Almost a year to the day after the famous declarations of 28/04/2020 in France by Édouard Philippe, then Prime Minister, to the French National Assembly, which had put an end to any hope of restarting the French professional sport leagues, suspended since the previous month ("The 2019-20 season of professional sports, especially that of football, will not be able to resume," stated the Prime Minister). The health crisis and its older child, the economic crisis, still dictate their will over the sports…