Qatar 2022: Chinese group Hisense (electronics), official sponsor of the XXII World Cup

Hisense, a Chinese electronics group (telephones, televisions, household appliances), has become an official sponsor of the 2022 World Cup in Qatar, announced FIFA on 27/04/2021. The competition will take place in the emirate from 21/11 to 18/12/2022.

Hisense has the status of official sponsor, the second level in the sponsorship hierarchy of the 22^nd edition of the World Cup. "By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be involved in a programme that will range from on-site engagement opportunities and logo visibility across various platforms to global advertising campaigns," explained the international body.

"The collaboration, which began in 2017 prior to the World Cup in Russia, also provides Hisense with an occasion to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform," explained FIFA.

FIFA: 12% increase in visibility for the Hisense TV brand in China thanks to its sponsorship agreement for the 2018 World Cup in Russia