ExclusiveCupra: "A partnership is an embodiment of shared values" (Élise Remark, Seat Group)

"More than an investment in a partnership, what must be looked at is the formalisation of an exchange of good practices. A partnership is an embodiment of shared values, a common adventure. Through our ambassadors, we are looking for strong personalities, who carry values that have a real impact and that we share 100%. For us, a partnership is more of a human adventure of shared values. Paying a sports club just to display the Cupra logo on a tarpaulin has no interest. In this case, you might as well buy media with a dedicated agency," said Élise Remark, marketing director of Seat and Cupra France, to News Tank Football on 28/04/2021.

"What interests us in France is to work on partnerships which allow us to show our values in terms of commitments, performance, surpassing oneself, etc. (These are) very important values in sport. This is what we are doing, and has led us to get closer to the Étoiles du Sport, the first national partnership in France for Cupra. We see the possibility of building a partnership that will take us to a beautiful story, why not to Paris 2024 (Summer…