Bundesliga: Sportfive to support Eintracht Frankfurt for marketing of virtual perimeter advertising

Sportfive, a sports marketing agency, will support Eintracht Frankfurt (Bundesliga) in the deployment of geo-located virtual advertising for the Asian market until the end of 2023-24, the club announced on 27/04/2021.

"Eintracht Frankfurt has commissioned sports business agency Sportfive, formerly Lagardère Sports, with the exclusive global marketing of virtual perimeter advertising. In addition, Sportfive will support the Hesse Bundesliga club in its marketing activities in the Asia region, particularly in China," stated Eintracht Frankfurt.

"The services that SPORTFIVE has traditionally provided as part of matchday operations, such as the provision and technical maintenance of the LED hoardings as well as the provision and coordination of hostesses in the VIP areas of Deutsche Bank Park, were also extended and can hopefully be used there again soon," said the club.

Sportfive was the marketing agency of Eintracht Frankfurt for the 2005-2019 cycle. The German club has been marketing its own rights since 01/04/2019.