Fan experience: Heineken offers F1 and Red Bull Racing fans the chance to win a "Pit Wall Bar"

Heineken has activated its partnerships with Formula One Management and Red Bull Racing in a bid to engage F1 fans by giving away the "Pit Wall Bar", a "fully functioning" Heineken-branded bar that takes the form of a team pit wall, announced the Dutch beer brand on 28/04/2021.

"Imitating the Red Bull Racing-Honda pit wall, fans at home will be able to win the next best thing to being trackside. However, unlike the pit walls you see at the circuit on race day, this version comes complete with its own bar; with a Heineken 0.0 (non-alcoholic beer) blade, glassware and coasters built in," explained the Dutch group, which is giving away the Pit Wall Bar and other prizes via a competition organised on a dedicated web page.

"The Pit Wall Bar comes complete with multiple screens (TVs and tablets) to watch every angle of the action or race telemetry, Heineken 0.0 on tap, racing team headphones and much, much more," said Heineken, a partner of Formula One Management since 2016 and frequent title sponsor of various Grands Prix.

The Netherlands beer brand has also been a partner of the Red…