2020-21 DFB-Pokal: 5.6 million viewers in Germany for Borussia Dortmund - Holstein Kiel on ARD

Borussia Dortmund (Bundesliga) - Holstein Kiel (2.Bundesliga), semi-final of the 2020-21 DFB-Pokal (5-0), drew an average of 5.609 million viewers on the German public TV channel ARD on Saturday, 01/05/2021 (kick-off 20:30 CET).

This figure represented an audience share of 18% (19.5% in the 14-49 age group), making the public broadcaster the second most popular channel in the German television market at prime time on 01/05/2021.

SV Werder Bremen (Bundesliga) - RB Leipzig (Bundesliga), another semi-final of the 2020-21 DFB-Pokal (1-2, after extra time), drew an average of 5.492 million viewers on ARD on Friday 30/04/2021 (kick-off 20:30 CET). Audience share: 18.3% (17.1% in the 14-49 age group).

The final between RB Leipzig and Borussia Dortmund will take place at the Olympiastadion in Berlin on Thursday 13/05/2021 (kick-off 20:45 CET).

• ARD pays €135m (€45m per season) for the broadcasting rights to nine matches per season (including the final) of the DFB-Pokal, over the 2019-2022 cycle, according to the German magazine Der Spiegel.
  
  • Over the same cycle, the pay-TV operator Sky…