FFF: Intersport launches "La Famille Bleue", a series of activities on social media for Euro 2020

Intersport, a sporting goods retailer based in Bern (SUI) with multiple stores in France, has activated its partnership with the Fédération Française de Football and has launched "La Famille Bleue" (Blue Family in English), an operation deployed on social media in the run-up to Euro 2020, announced the group on 04/05/2021. Euro 2020 will be played from 11/06 to 11/07/2021.

"To mark this occasion, the company is inviting all French people to support the Blues and show their passion for the French national team. Intersport will continue its partnership until the end of the competition with a number of activities and competitions aimed at fans (to be followed on intersport.fr and on social networks)," explained Intersport, official distributor of the FFF (4^th level) for the 2017-2021 cycle.

"Family by blood or family by heart, we are always united by a strong bond, a common history or shared memories. This family thrills us and makes us more and more proud with each match. It embodies the voices of all those united behind the same passion, the same team, a big Blue family," said…