Ligue 1: Nutritional supplements brand Etixx to be new shirt sponsor for LOSC Lille

Etixx, a brand of nutritional supplements for athletes, will be the main shirt sponsor and a major partner of LOSC Lille (Ligue 1) for 2014-15, replacing the casino group Partouche (the shirt sponsor since 2003-04), the club announced on 27/06/2014. The amount and duration of the contract were not disclosed.

Etixx is part of the group Omega Pharma and its logo will be on the team's shirts for Ligue 1, the French League Cup and in European competitions during the 2014-15 season. The partnership also includes a presence on the club's promotional materials and on the LED screen at Pierre Mauroy Stadium (capacity 50,000).

"LOSC Lille recently honoured the departure of one of the club's partners and are pleased to formalise this new partnership with Etixx at the start of the 2014-15 season. I'd like to thank Etixx leaders for their trust in us and I hope that the LOSC will be the best brand ambassador on French and European pitches," said Michel Seydoux, CEO of the LOSC, on 27/06/2014.

• "The casino group Partouche, the shirt sponsor of the club in 2013-14, will terminate its business…