2021 Coppa Italia: Lega Serie A and Crypto.com to produce NFTs for the Atalanta - Juventus final

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become a partner of the 2021 Coppa Italia final, announced the Lega Serie A on 06/05/2021. The final between Atalanta BC and Juventus FC will be played at the Mapei Stadium in Reggio Emilia (ITA) on 19/05/2021.

"The first football league to partner with a cryptocurrency platform, Crypto.com and Lega Serie A will release a collection of NFTs to commemorate the historic Final," said the Italian league. This partnership with Crypto.com (10 million users worldwide) negotiated by the marketing agency Infront "is expected to extend long into the future," according to the Lega Serie A.

"To commemorate the first time Atalanta and Juventus meet at the Coppa Italia final, a special NFT collection will be made available including the official trophy, match highlights and more. Together the two organisations will create new experiences for football fans in Italy and beyond, starting with special NFT collectibles available exclusively at Crypto.com/NFT," added the Italian body.

• "Lega Serie A becomes the second sport…