Euro 2020: Panini celebrates 60^th anniversary by presenting the competition's official sticker album

Panini, an Italian manufacturer of collectible cards and stickers, which is celebrating its 60^th anniversary in 2021, has launched the official Euro 2020 album on 03/05/2021.

This is the 11^th Panini album dedicated to the Euro (the first was launched for the 1980 edition of the competition). The album features 96 pages and 678 collectible stickers dedicated to the 24 participating teams. Each national team has 28 dedicated stickers (a crest, a celebration, 20 player portraits and 6 stickers showing the players in action).

In addition to the physical album, Panini is also providing a number of digital activations for fans, in partnership with The Coca-Cola Company. "Inside each sticker sleeve is a unique code that allows you to obtain virtual stickers. All you have to do is download the application dedicated to the digital collection and collect the 11 players of the 24 participating teams! There are also 24 unpublished stickers to find and swap," said the Italian group, which also offers fans the opportunity to create their own digital stickers (see below).

Euro 2020: Panini allows…