Accor: Havas Sports delivers a music-based activation with PSG captain Marquinhos

Accor, via its ALL (Accor Live Limitless) lifestyle programme, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) by unveiling the first episode of the "Limitless Challenges", which offer three subscribers to the ALL loyalty programme the opportunity to challenge a PSG player in the discipline of their choice, announced the French hotel group on 10/05/2021.

"Through the #LimitlessChallenges initiative, the daily lifestyle companion ALL - Accor Live Limitless allows its members to enjoy exceptional experiences within its hotels. The first winner - a music fan - had the opportunity to challenge Marquinhos (BRA) in the Ibis Clamart Paris Velizy hotel. The challenge in question: teaching the captain of Paris Saint-Germain to play the bass guitar," explained the Accor group. This activation was carried out by the Havas Sports & Entertainment agency.

"In a room specially transformed into a music studio, with drums, guitars and amps, the ALL - Accor Live Limitless member had the honour of teaching Marquinhos to play the bass guitar. After some time bonding with the…