England: The FA launches England Football, a platform "to unite, and promote football in England"

The Football Association has launched England Football, "the new name and visual identity to represent, unite, and promote football participation in England," announced The FA on 05/05/2021.

"England Football aims to create more chances for people to play, coach and support football and better connect the grassroots game with England's national teams," explained The Football Association. To accompany the launch, The FA has unveiled a series of contents called "This is Football". The first video, published on 09/05/2021, follows the career of England international Raheem Sterling (Manchester City FC).

According to The FA "alongside this new website, the launch also includes the introduction of two more new and exciting platforms for football fans and participants:
• Find Football: a brand new digital tool to help players and parents find participation opportunities, at all levels and age groups, across the country.
• My England Football: a new, free rewards programme to recognise the passion of England fans, grassroots players and volunteers (the opportunity to play on the Wembley…