Ligue 1 Uber Eats: AS Monaco FC presents its new brand "RISE.RISK.REPEAT."

"AS Monaco FC (Ligue 1 Uber Eats) is pleased to present RISE.RISK.REPEAT., its new brand, which will be used for all of its activities and club exposure and will accompany the club's new impetus," announced the club on 11/05/2021.

"Over the years, the Monegasque club has established itself as a benchmark by relying on its youth, its audacity and its ability to take up sporting challenges through its European epics and the record of success it has built up. The new brand thus underlines the identity, the history and the view of the future of AS Monaco (see below) in the cosmopolitan context of the Principality," said the club, third in the French championship after 36 matches.

"The brand is accompanied by a new graphic identity which will be visible on all AS Monaco's environment. Dynamism and creativity are at the heart of this new identity, which incorporates the club's main markers, including the famous diagonal," added the club regarding the new brand identity, which also inspired the design of a collector's shirt that the players will wear for the match versus Stade Rennais FC…