Liga BBVA: Turkish home appliance brand Beko to appear on FC Barcelona's shirt sleeve

The global home appliance brand Beko has signed an agreement with FC Barcelona (Liga BBVA), the Spanish club announced on 30/06/2014. The deal will last four years, until the end of the 2017-1018 football season.

Beko's logo will be on the team's shirt sleeve for games played in Liga BBVA, the Copa del Rey, friendly matches and the pre-season tours, as well as on the training kit of the blaugrana football club. This is the first time that FC Barcelona will have a commercial brand on their shirt sleeve.

"FC Barcelona and Beko will be bringing together their two global brands to help achieve their shared strategic marketing and corporate responsibility objectives," said the Catalan club.

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FC Barcelona's partners

Major partners:

• Qatar Airways (airline, shirt sponsor, €96m for 2013-2016)
• Nike (kit supplier…