USA: Mastercard strengthens commitment to women's football through agreement with the NWSL

Mastercard, a US-based payment solutions company, has become an official partner of the National Women's Soccer League (NWSL) as part of a multi-year agreement "centered on elevating visibility for the sport and fan engagement," announced the North American women's football league on 17/05/2021.

"To celebrate the new partnership, Mastercard will begin rolling out Priceless experiences both virtually and in-person. Starting today, the VIP Game Day Experience is live on Priceless.com, with many more to come. This first experience is to be held in-person, outdoors, at NWSL games, in accordance with all local Covid guidelines and abiding by all state regulations," explained the American group. Mastercard will also implement CSR actions to promote equality in sport (see below).

"Mastercard activations have the power to unite and energize not only our current fan base, but to bring even more fans in, truly benefitting our players and women's soccer overall," said Lisa Baird, commissioner of the NWSL.

Mastercard is thus continuing its commitment to women's football. The American group has…