AS Roma: 46,036 tickets sold for the derby, a record for a virtual ticketing campaign

"With 46,036 tickets sold, 'Inside the derby' became the most successful virtual ticketing campaign among the five major European leagues," announced AS Roma (Serie A TIM) on 17/05/2021. The club had put on sale virtual tickets for the match versus SS Lazio (2-0 victory for Roma, Matchday 37 of the Italian league, 15/05/2021).

"Throughout the week, the club has allowed its fans to actively participate in the choreography (tifo) created in the Curva Sud (South Stand at the Stadio Olimpico, Rome, Italy). Thanks to the purchase of a virtual ticket, the proceeds of which were entirely donated to the Roma Cares charity foundation, Giallorossi fans were able to contribute to colouring a stadium that would otherwise be empty due to Covid-19 restrictions," explained the Italian club.

The first 10,000 virtual tickets were sold in less than 48 hours, according to AS Roma on 10/05/2021. A similar initiative was implemented by AC Milan for their derby versus FC Inter Milan (0-3, Matchday 23 of the Serie A TIM, on 21/02/2021, see below).

• Each virtual ticket holder also received "a special…