esports: H&M becomes a partner of the Virtual Bundesliga, the DFL's esports competition

News Tank Football - Paris - News #217998 - Published on 19/05/21 at 13:20
©  DFL
H&M signs its 2nd esports sponsorship deal (after the eDivisie) for the Virtual Bundesliga - ©  DFL

H&M, a multinational clothing-retail company, has become a partner of the Deutsche Fußball Liga GmbH for its esports competition the bevestor Virtual Bundesliga (VBL) in 2020-21, announced the German league on 10/05/2021. The deal was negotiated by the sports marketing agency Sportfive.

"For the upcoming playoffs (15 and 16/05/2021) and for the...

©  DFL
H&M signs its 2nd esports sponsorship deal (after the eDivisie) for the Virtual Bundesliga - ©  DFL

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