Premier League: Predator Energy (energy drinks), official partner of Liverpool FC from 2021

Predator Energy, a subsidiary energy drinks brand of Monster Beverage Corporation, has become the "official energy drink partner" of Liverpool FC (Premier League) as part of a global "multi-year" agreement from 2021, announced the English club on 17/05/2021.

Predator Energy has the status of official partner, the third level in the sponsorship hierarchy of Liverpool FC. "The partnership will provide Predator Energy with the opportunity to promote its brands across the club's channels and engage with the club's global fanbase. As part of the deal, the Predator Energy brand, which is available in more than 25 countries across EMEA, Latin America and soon-to-be South East Asia, will be permitted to use Liverpool FC players and the club's crest in its advertising and point-of-sale across its global sales network," said the club.

"The Predator Energy brand promotes strength, endurance and courage - values that we very much share as a club. Values that enable us to push on to achieve success and meet the challenges that may come our way. We're excited about our new partnership and look…