Premier League: trivago (hotel platform), training kit sponsor of Chelsea FC from 2021-22

Trivago, the German online accommodation comparison service belonging to Expedia Group, will become a partner and training kit sponsor of Chelsea FC (Premier League) from 2021-22 as part of a multi-year agreement, announced the London club on 19/05/2021. The agreement also covers the senior women's team and the Chelsea Academy.

The English club does not have a training kit sponsor in 2020-21. Its last sponsor in this space was Carabao (energy drinks) over the 2016-2019 cycle, for £10m per season (€14.1m the date the agreement was signed on 26/11/2015).

"From Piraeus (GRE) to Munich (GER), supporters have travelled from across the world to be there for the best nights in the club’s history. The partnership and integrated campaign, Let’s Go, will bring together the best of football and travel in a uniquely Chelsea way. From television to curated content to once-in-a-lifetime experiences together, Chelsea and trivago are helping fans go further, bigger, and bolder," said the club.

The club and the brand unveiled the new training shirts at Stamford Bridge Stadium (London) with a beach…