USA: Twitter and MLS launch a "jersey swap" activation for fans involved in their communities

Major League Soccer (MLS) and the American social network Twitter have launched a "jersey swap" activation, offering fans "who have made a positive impact in their communities" the chance to win a jersey belonging to one of their favourite team's players at MLS matches on the weekend of 29/05/2021, according to the North American football league on 20/05/2021. The jerseys will come from an eco-friendly range developed by adidas, the league's official equipment supplier (see below).

"From Thursday, 20/05, until Friday, 28/05/2021, fans can nominate those deserving of the recognition on Twitter using the hashtag #JerseySwapEntry, tagging the club, and sharing a brief description of why their nominee should be recognized," explained the NFL. "Winners will find out about their prizes after each match in a unique fashion via Twitter. It could be a picture of a player holding the game-worn jersey, or a video of a player recognizing the winning fan, or another creative way to share the news on Twitter," added MLS.

"We are proud to partner with Twitter to recognize the stories of fans…