FC Inter Milan: Pirelli "global tyre partner" until 2023-24 but will no longer be main shirt sponsor

Pirelli, an Italian tyre brand, has renewed its partnership with FC Inter Milan (Serie A TIM) as the club's "global tyre partner" until the end of 2023-24, announced the 2020-21 Italian Champions on 22/05/2021.

After 26 seasons of partnership, however, Pirelli is reducing its commitment and will no longer be Inter Milan's main shirt sponsor from 2021-22. The group has been a partner of the club since 1995-96 (€12m per season for the 2016-2021 cycle).

Pirelli has therefore been downgraded in the sponsorship hierarchy of the Milanese club, from major partner (first level) to the status of "global tyre partner" at the third or fourth level, as the club has not yet communicated its partnership portfolio for 2021-22.

"Even in the new role, which considers the needs related to a corporate strategy that defines new investment priorities with respect to market segments, audiences, and countries, Pirelli will continue to nurture the shared values that binds it to Inter and enhances its brand and products thanks to its collaboration with the team. The signed partnerships include, among other…