LaLiga Santander: Rakuten acquires FC Barcelona's exclusive merchandising rights in Japan

Rakuten, a Japanese group specialised in Internet services (e-commerce, finance, digital content), has obtained the exclusive merchandising rights to FC Barcelona (LaLiga Santander) in Japan, announced the club on 26/05/2021.

"FC Barcelona and Rakuten will bring the club closer to its fans in Japan with a new range of Barça merchandise. Rakuten has obtained a master license for the exclusive merchandising of FC Barcelona in Japan and will roll out a variety of club related goods in Japan in the future," said the Catalan club.

"Barça Licensing and Merchandising (a company owned by Barça, in charge of managing the club's retail, licensing and merchandising) is working with leading corporations like Rakuten to create an extensive Barça merchandise program with a wide product portfolio to get closer to its fans across the globe. FC Barcelona's lifestyle footprint will continue to expand in the coming season to provide a 360 degree merchandising experience for Culers around the world," explained the club.

• Rakuten Sectors: e-commerce, banking, digital content Founded: 07/02/1997Main…