Marketing: Total changes its name and visual identity and becomes TotalEnergies

Total has changed its name to TotalEnergies and has presented a new visual identity, according the French group on 28/05/2021. "This new name and new visual identity embody the course TotalEnergies has resolutely charted for itself: that of a broad energy company committed to producing and providing energies that are ever more affordable, reliable and clean," said total.

"Energy is life. We all need it and it’s a source of progress. So today, to contribute to the sustainable development of the planet facing the climate challenge, we are moving forward, together, towards new energies. Energy is reinventing itself, and this energy journey is ours. Our ambition is to be a world-class player in the energy transition. That is why Total is transforming and becoming TotalEnergies," declared Patrick Pouyanné, chairman and CEO of TotalEnergies.

TotalEnergies is the title sponsor of the Team Total Direct Energie cycling team (UCI Pro Team), title partner of the African Cup of Nations (AFCON) and official sponsor of African football for 2017-2024, partner of the Dakar Rally, of the Citroën team…