Ligue 1 Uber Eats: Boulanger extends as main shirt sponsor of LOSC Lille for 2021-22

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has renewed its agreement as the main shirt sponsor of LOSC Lille (Ligue 1 Uber Eats) for the 2021-22 season, announced the 2020-21 French champions on 27/05/2021.

A partner since 2009-10 (via its subsidiary Webdistrib, with Boulanger becoming a partner in 2012-13), Boulanger became a "principal partner", the first level in the sponsorship hierarchy of the Lille club from 2019-20. The Lesquin-based retailer was a sleeve sponsor of LOSC for the 2016-2019 cycle and became the club's main shirt sponsor for 2019-20 and then for 2020-21 as part of a deal worth an estimated €5m over the season.

"Boulanger will continue to be present on the front of the Dogues' (nickname of the club) shirt and will benefit from a similar visibility to that of last season, through a vast promotional campaign. Numerous activations of the brand will also be deployed throughout the year, whether at the Stade Pierre-Mauroy, on LOSC's social networks, or in stores," said the club.

• In the 2020-21 Ligue 1 Uber Eats …