Bundesliga: an average of 507,000 subscribers on Sky in 2020-21, best audience over 2017-2021 cycle

News Tank Football - Paris - Analysis #219199 - Published on
©  Bundesliga Collection via Getty Images 2020 DFL
FC Bayern Munich - Borussia Dortmund (4-2), 06/03/2021 - ©  Bundesliga Collection via Getty Images 2020 DFL

263 of the 266 matches of the 2020-21 Bundesliga season (played behind closed doors due to the Covid-19 pandemic) broadcast by the pay-TV operator Sky Deutschland posted a cumulative audience of over 133 million viewers, or more than 507,000 subscribers on average per match (+5% vs 2019-20). These figures represent the best cumulative audience...

©  Bundesliga Collection via Getty Images 2020 DFL
FC Bayern Munich - Borussia Dortmund (4-2), 06/03/2021 - ©  Bundesliga Collection via Getty Images 2020 DFL

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode