Serie A TIM: Juventus FC open a store on the Chinese platform Tmall (Alibaba group)

Juventus FC (Serie A TIM) have opened an official store on the Chinese e-commerce platform Tmall (Alibaba Group), "China’s top-commerce platform connecting with nearly 800 million active consumers," announced the club on 28/05/2021.

"To further reinforce its connection with Chinese fans and provide consumers with an enriched and convenient consumption experience, following the DEWU store launch in March (see below), Juventus have now landed on Tmall. Among others, the Juventus Tmall store will offer the club's match kits and sports gear, Juventus mono-branded merchandise, as well as exclusive products customised for Chinese fans, who can now buy the new 2021-22 home shirt for the first time on the Juventus Tmall store.  In the future, Juventus will look to create more content and collections featuring localised elements for Chinese fans, in order to further expand upon the club's engagement," explained the Italian club. 

"In recent years, Juventus has made continuous entries into the fields of fashion, art, and entertainment. We are grateful that many platforms and partners have…