Euro 2020: Coca-Cola presents a series of activations for the French national team

The Coca-Cola Company, an American beverage company, has activated its partnerships with UEFA and the French Football Federation (FFF) and has unveiled its operations in France alongside Euro 2020 (played in 11 European cities from 11/06 to 11/07/2021), announced Coca-Cola France on 31/05/2021. These operations are being led by Havas Sports & Entertainment, the marketing agency of Coca-Cola France.

"During the first week of the competition, fans will discover the classic outdoor and digital poster campaign, as well as an online video which completes the campaign with a launch of a collection of new cans bearing the image of the French team players (400 million packs in the colours of Les Bleus)," said Coca-Cola, a partner of UEFA since 1974 and of the FFF since 1998.

"An in-store promotion to become the 12^th player: until 10/07/2021, Coca-Cola is honouring the Blues in 53 hypermarkets across France and offering everyone the chance to leave with a collector's Coca-Cola can personalised with their own photo in place of those of the players. A playful initiative (for stands within…