ExclusivebeIN Sports France: "Our premium and proportionate strategy is bearing fruit" (L. De Camas, MD)

News Tank Football - Paris - Spotlight interview #219376 - Published on 02/06/21 at 12:30
©  Panoramic
Laurent De Camas - ©  Panoramic

"This season has been very positive as we are now reaping the benefits of the new strategy implemented last year by our group CEO, Yousef Al-Obaidly. This strategy is based on a premium but proportionate approach, but is also based on an exclusive distribution agreement with Canal+ (for the 2020-2025 cycle, which is renewable). This allows us...

©  Panoramic
Laurent De Camas - ©  Panoramic

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