ExclusivebeIN Sports France: "Our premium and proportionate strategy is bearing fruit" (L. De Camas, MD)

"This season has been very positive as we are now reaping the benefits of the new strategy implemented last year by our group CEO, Yousef Al-Obaidly. This strategy is based on a premium but proportionate approach, but is also based on an exclusive distribution agreement with Canal+ (for the 2020-2025 cycle, which is renewable). This allows us to have visibility while associating ourselves with a major market player. Our business plan is clear, it is bearing fruit and we are on target," said Laurent De Camas, managing director of the pay-TV group beIN Sports France, to News Tank Football on 31/05/2021.

"All I will say about the idea of football leagues launching their own direct-to-consumer service is that being a broadcaster is a challenge, it's not as easy as it sounds - both financially and operationally!" said the managing director of beIN Sports France.

"While Covid affects the short-term financial stability of our industry, piracy is the long-term diluting factor that cripples the leagues' revenues. If federations, leagues, clubs and legislators do not follow the example of beIN…