Ligue 1 Uber Eats: ZEbet (betting), main shirt sponsor of AS Saint-Étienne (2021-2024)

ZEbet, a betting platform belonging to the Maltese group ZEturf, has extended its partnership with AS Saint-Étienne (Ligue 1 Uber Eats) and become the club's main shirt sponsor for three seasons (2021-2024), announced Sportfive, the club's exclusive marketing agency, on 02/06/2021.

ZEbet now has the status of main partner, the first level in the sponsorship hierarchy of AS Saint-Étienne. Initially, the bookmaker became a training shirt sponsor of Saint-Étienne in 2019-20 and displayed its marketing campaigns on the club's communication media. ZEbet then became the French club's shorts sponsor in 2020-21.

"By renewing its partnership and becoming a major partner of Les Verts (The Greens, nickname of the club), ZEbet will benefit from high visibility (including advertising panels, 3D carpets and centre circle visibility) throughout its partnership at the Stade Geoffroy-Guichard on match nights and will also be present on the front of training shirts and replica shirts. In addition, the brand will benefit from print and digital visibility (betting terminals, sponsorship of social…