ExclusiveVMATCH: "We must integrate meaning into more responsible partnerships" (H. Bodinier)

"We are in a situation where we must integrate a notion of meaning into the development of new, more responsible partnerships. We want to shift the focus of partnerships by being more collaborative: we no longer want to be in a 'I buy rights at such and such a price from a catalogue offer'. On the contrary, VMATCH is in a logic of co-construction on rights, on activation, on societal and responsible themes, but also on the budgets and KPIs that the two partners will have agreed to share," explained Hervé Bodinier, president and founder of the sports marketing agency VMATCH, to News Tank Football, on 02/06/2021.

"The collaborative partnership focuses on the sense of commitment, the creation of common values, the definition of points of convergence to turn the fan of the sporting event into a consumer of the advertiser and reciprocally to turn the consumer of the brand into a fan of the event," said the founder of the agency Sponsorship 360 (in 2009), who later moved to Sportfive (2016-2021).

"The fan will value more actions that deploy activations on themes of solidarity commitment…