Serie A TIM: Luca Baldanza appointed as AC Milan's head of media sales from 03/06/2021

Luca Baldanza has been appointed as head of media sales at AC Milan (Serie A TIM), announced the Italian club on 03/06/2021. Luca will report to Maikel Oettle, sponsorship sales director for the clubs commercial department.

"Baldanza, who starts today 03/06/2021, boasts a solid international experience in the management, sale and acquisition of sports media rights for the main players, having worked for global companies, including IMG and the United Arab Emirates Football League, and in global events such as the 2010 FIFA Club World Cup," said AC Milan. Luca Baldanza also held the role of marketing manager at the sports marketing agency Sportfive from 2005 to 2008.

"Luca's appointment is in line with the club's strategic goal of increasing revenue through the valorisation of branded content and the strengthening of the partnerships with key broadcasters, in Italy and across the globe. In particular, Baldanza will be responsible for the effective development of new and existing media revenue streams to support the club's commercial growth. A goal that is part of the clubs' broader…