Hungary: French insurer Groupama acquires naming rights to Ferencvaros stadium

The French insurance company Groupama bought the naming rights to Budapest's Floriant-Albert stadium (capacity 23,800), home to Ferencvaros Torna Club (OTP Bank Liga, the Hungarian first division), on 02/07/2014. The seven-year (2014 - 2021) sponsorship deal was struck by Lagardère Unlimited Stadium Solution, which is the company that manages the stadium.

The stadium is currently under renovations that are due to be completed in August 2014; it will be re-named "Groupama Arena". The company has also been the club's shirt sponsor through its Hungarian subsidiary, Groupama Garancia Biztosító since the 2011-2012 season.

"It is very common in Europe to name a stadium after the main sponsor of the club. We have never seen anything like this in Hungary, and for this reason it is of great pleasure to be the first. (...) Obviously, our sponsorship agreement will continue and we hope that with this support the team is going to continue to achieve even greater things," said Yann Ménétrier, CEO of Groupama, on 02/07/2014.

Lagardère Unlimited Stadium Solutions awarded management of…