Norwich City FC: BK8 Sports (betting) succeeds Dafabet as main shirt sponsor in 2021-22

BK8 Sports, a Maltese sports betting operator specialised in the Asian market, has become a major partner and main shirt sponsor of Norwich City FC in 2021-22, announced the 2020-21 Sky Bet Championship champions (promoted to the Premier League for 2021-22), on 07/06/2021.

The BK8 Sports logo will also appear on signage Carrow Road (27,244 capacity) as well as on Norwich City FC's communication media. "A broad range of engaging and powerful activations for supporters are lined up for release over the course of the partnership. As part of the agreement, a bespoke colourway of the BK8 logo will feature as the new front of shirt sponsor on both City's first team match and training kits for the new season," explained the club.

"BK8 Sports already hold a strong position within the Asian betting market and has serious ambitions to continue to grow its brand and customer base through its partnerships within the Premier League and form strategic associations with recent trophy-winning clubs," said Norwich City.

BK8 Sports succeeds the Philippines-based sports betting and online gambling…