Premier League: Heineken renews with West Ham United and London Stadium from 2021-22

Heineken, a Dutch beer company, has renewed its partnership with West Ham United FC (Premier League) from 2021-22 as part of "a multi-year" agreement, announced the club on 07/04/2021.

Heineken therefore remains the Hammers' "official beer partner" (third level). As part of the deal, the brewer will promote its Heineken, Amstel, Birra Moretti and Strongbow beer and cider brands. Heineken has also extended its partnership with London Stadium, the club's home stadium, owned by E20 Stadium LLP, a joint venture between the London Legacy Development Corporation (LLDC) and Newham Legacy Investments (a company fully owned by Newham Council).

"Over the last five years, West Ham United and Heineken have worked together to enhance the match day experience for supporters, introducing popular fan areas such as The Boleyn Bar, The Heineken Bar under the North Scoreboard, and the Fan Zone Bar at the back of the Billy Bonds Stand. With exciting European nights on the horizon (the club has qualified for the 2021-22 Europa League), Heineken will continue to help our fans create memories that will…