Marketing: Real Spaghetti, Atletico Nachos, Inter Kebab... Uber Eats launches food-related shirts

Uber Eats, a meal delivery platform belonging to the eponymous car sharing application Uber, has launched a series of food-related football shirts "in the colours of your favourite dishes" as part of a marketing campaign in France, on 08/06/2021. The operation is being carried out in collaboration with adidas, which provides the shirts and displays its logo on them.

"If you love food as much as you love football, it's time to take a stand and proudly wear the new Uber Eats 'maillots de food' (food football shirts), provided by adidas. Real Spaghetti, Gyoza FC, Burger United, Atletico Nachos, Poke Bowl Club, and Inter Kebab... When choosing your favourite team, trust your taste buds," said Uber Eats. The marketing campaign is being deployed by the advertising agency Buzzman.

The title sponsor of the "Ligue 1 Uber Eats" is offering fans the chance to win one of the 1,500 limited edition shirts through competitions organised on its social networks. These shirts can also be won via the Uber Eats app "by ordering in partner restaurants" and through games in partnership with the media…