Serie A TIM: Skyworth becomes an official partner of Juventus FC

Skyworth, a Chinese consumer electronics company based in Shenzhen, Guangdong (CHN), has become an official partner of Juventus FC (Serie A TIM), announced the club on 08/06/2021.

As part of the agreement, Skyworth will benefit from the status of official partner (third level in Juventus FC's sponsorship hierarchy) and become the club's "official partner for smart home products." The Chinese company also held a ceremony in Beijing (CHN) entitled "Partner Together, Lead the Future" in which Juventus players including David Trezeguet (2000-2010, FRA) participated via messages, to celebrate the club's partnership with Skyworth.

"Skyworth, with the Metz brand, and active in smart home products with particular focus on Smart TVs, will be present with visibility at the Allianz Stadium (41,507), where activities will take place during the season, as well as on the Chinese social platforms and beyond," explained the Turin club.

"This is the definition of the partnership that binds the Asian multinational to Juventus. This union was founded on Skyworth's desire to expand in Europe and…